Youth today face tough issues and tough choices. Parents, educators, youth professionals can make a difference by really understanding the culture in which youth live. This workshop is an overview of popular youth culture, designed to help those called to impact this generations of young people. We will explore the dynamics of why youth are drawn into the culture and how it shapes their development. Participants will walk away a better understanding of the culture and sub-cultures of youth and be given researched based principles to use in their programs, home and community.